Did TikTok’s heart grow three sizes?
Amid rampant criticism over their often-unfriendly user experience, TikTok has rolled out new features that encourage its commenters to play nice.
“We’re focused on providing our community with an entertaining and safe experience where people can find joy in the everyday,” said Julie de Bailliencourt, TikTok’s European head of product policy. “Creators put amazing effort into crafting content, and we think it’s important that we provide ways to give our community the tools to help them control their experience.”
The first function — entitled “filter all comments” — gives creators autonomy over which comments appear on their videos. When activated, “comments aren’t displayed unless the video’s creator approves them using the new comment management tool,” per TikTok’s blog.
The measure is an extension of the app’s existing set of controls that allow users to filter “spam and offensive comments, and specific keywords.”
Control over the comments isn’t the only niceness initiative. TikTok has also unveiled a second — perhaps more democratic tool — that prompts the posters themselves to “reconsider posting a comment that may be inappropriate or unkind.”
It also allows the peanut gallery to edit posts before uploading and reminds them of the community guidelines to ensure that their remarks are hunky-dory.
“We want TikTok to continue to be a place where creativity can thrive, and we hope these new features help to further foster kindness and community,” they wrote.
The move marks a major improvement over TikTok’s last anti-bullying campaign, which ended up suppressing videos from disabled, LGBTQ and overweight users.